Because of the lack of flexibility with integrating copy and visual designs, as a work around in the past, we have used Word or Powerpoint as these are easy for content editors, despite delivering less professional visual layouts. Our problem at Agidea was that we wanted to create high quality, illustrated, on-brand documents, that could be reused and easily updated in Indesign when required, with copy and design kept separate, so that copy editors didn’t have to go into the graphics package. This inflexible work methodology means that if the copy is amended the print layout can only be manually updated by the designer or someone comfortable with the graphics package, which creates a considerable blocker. The traditional workflow is something along the lines of - copy is written, the document layout is designed, the designer then fits the copy to the design. The problem of inflexible workflow between copy and designersįor the creation of print documents with complicated design layouts there are some key logistical problems that plague all organisation involved in print production of such items as newspapers, magazines, to brochures and leaflets.

Agidea utilizes new software to allow content editors and designers to work simultaneously on the same document in real time using Google Docs and Adobe Indesign.

Indesign google docs